Who we are

Sterwa Holdings is a team made up of world-class experts in each relevant field: from investment and finance, to design, data science and technology talents, our aim is to deliver the best investment experience that will help you reach your goals.

We empower people to live the life they want - by putting their money to work, the smart way.

Why we do what we do

We started by wanting to democratize investing for our community, to help them build for the life they want: travel, retire early, buy a house, secure kids’ future education… So we provided a solution for them to put their money to work. We used technology to drive down cost, and we built a platform with an intuitive user experience and no complicated financial jargon.

Today, Sterwa Holdings offers a one-stop shop for anyone looking for hands-off auto-investing with Sterwa Holdings Invest, self-directed trading of stocks, ETFs & Crypto with Sterwa Holdings Trade, and a place to park their cash while earning interest with Sterwa Holdings Save. Our hybrid model provides access to on-demand investment experts and a human customer support team that are here to answer your questions.

We also believe in the power of educating oneself to take control over one’s finances. So, we put together a library of free content across our website, our app, our social platforms. Most importantly we built a community both online and offline. We host workshops, events and get-togethers.

Everyone should have access to the right tools that can help them build the life they want. That’s what drives our team. Our Sterwa Holdings brand values? We will always stand for simplicity, accessibility, innovation and transparency.

Backed by

In the press

Forbes | 2023

We’re a one-stop shop where all revenue streams get combined, and that’s how we make our business economics work. We use technology to lower all the costs for the clients and then generate revenues transparently.

The National | 2023

Sterwa Holdings has unveiled a cash account with a 3 percent annual interest rate, as banks in the Emirates continue to offer customers low savings yields despite eight consecutive base rate rises by the UAE Central Bank since last year.

Arabian Business | 2023

The UAE’s Sterwa Holdings has launched a new account with a 3 percent interest rate for savers in the UAE. The high-yield account is designed for investors seeking ease of access with a short-term appeal.

Gulf business | 2023

Sterwa Holdings is launching zero-commission trading in the UAE for global stocks and ETFs. The new service is available through the Sterwa Holdings app.

Zawya | 2022

Sterwa Holdings and UAE Pro League announce partnership. This partnership will enable both parties to take active roles in spreading financial and investment education across the teams and the region.

Khaleej times | 2021

Sterwa Holdings, the fastest-growing investment and personal finance platform in the MENA region with more than 40,000 registered users has closed a $15 million Series B financing round.

Bloomberg | 2021

Abu Dhabi's Mubadala Investment Co. led a funding round at Sterwa Holdings as the robo advisor eyes further growth amid a global surge in retail trading. Sterwa Holdings raised $15 million in the latest round from investors including Kuwait Projects Co. and Shorooq Partners.

The financial times | 2018

Among local firms, a robo-advisor called Sarwa this month became the first company to graduate from Dubai’s regulatory sandbox, which grants temporary licenses to test innovative products.